immigration is the number one issue for Latino voters especially one of the more surprising revelations in the 2024 election was the shift in support of Latino voters towards Donald Trump I just saw a poll that we’re actually leading with Hispanics that’s never happened before exit poll suggests he captured a majority of Latino men and 45% of Latinos overall that’s up from 32% in 2020 that despite a campaign that emphasized plans to deport millions of illegal Latin American immigrants and a joke at one of his rallies that gested Puerto Rico was a floating island of garbage this matters because Latinos are the fastest growing demographic group Among Us voters rising to about 36 million this year or 15% of the electorate while Latinos only represented about 5 to 6% of the electorate in the swing States their numbers were bigger than the margin of victory for Trump within them his campaign largely treated Latino voters like any other group highlighting his concerns of border security and inflation Spanish language commercials blame democrats for higher prices and said Trump would improve the the economy polling before the election by Pew research so that 85% of Latinos thought the economy was important in determining how to vote and other pollings suggest a growing number of Latino voters support Trump’s brand of harsher immigration policy understanding these factors as likely to occupy election experts and sociologist for some time but it’s clear Democrats can no longer assume that Latinos are safely in their corner