complete the sentence the hardest part of being the CFO is telling people no you have to do that a lot I do we have a lot of people with great ideas and they come and they say hey I’ve got a great idea I want to do this and we have to look at that in the context of all the great ideas from all the different parts of the companies and say what are the shots that we’re going to take right now and what are the ones that we’re going to delay until later on and so going into a meeting where somebody’s poured their heart and soul into an idea that they really think is going to be successful and having to say that’s a great idea we can’t do it yet um it’s hard it’s the right thing to do but it’s always hard so being just like a touch of a heartbreaker basically yeah