over the years Airlines started saying is there a way to to create like a quasi premium or an entry-level premium or gradations of premiumization that you might be able to more easily sell to a Leisure traveler or somebody who’s a little aspirational feeling like they want to travel like somebody rich and famous but doesn’t really have the cash for that so you started seeing the premium economy economy plus um which are different things which is very confusing Comfort plus yes Comfort plus is the way Delta Brands their economy plus and usually what comes with like the economy plus is a little bit extra leg room maybe a better snack maybe a free alcoholic beverage and a lot of times those are like $50 to $100 more um for a domestic route the airlines have gotten really good at giving you a multitude of ways to talk yourself into spending a little bit more money so the story of premiumization is the story of the front of the airlines getting nicer the front of the airplanes to a certain extent also getting bigger and taking up more and more of the space within the airplane but it’s also a story of the back of the airplane getting even more um unb buled