what was the most important Sports Story of the Year okay ladies first right so I’m going to talk about the ladies and I’m going to talk about the proliferation of women’s sports and that much debated and discussed term the Caitlyn Clark effect um which is really an umbrella term for everything that happened in sports because it was so much more far-reaching right so the stage that was set the kindling that was there from years of great college basketball and 25 years of the WNBA was lit a flame when Caitlyn Clark and Angel Reese made their way into the sports debate shows into the Zeitgeist it took off from there the ratings record ratings we all know about not only for the college women’s game by the way Championship Game 4 million more than the men’s championship something you never and record ratings for the WNBA culminating in an incredible finals uh which was finally won by the way by the New York Liberty we have expansion in the WNBA we expansion in the nwsl we have women’s hockey we have the look cross League now for women we have a professional volleyball league for women so basically this umbrella effect really which came from basketball and emanated from women’s college basketball to make women’s sports appealing to marketers appealing to companies people are actually making a financial investment because it’s smart the numbers are there it makes money