[Music] when you look at what YouTube was in the late 2000s it was a garbage dump for for videos it was a the miscellaneous bin of media what was being produced on YouTube for even the first half of the 2010s it was like these Vlogs it was just cat videos it felt like it was just goofy stuff it wasn’t like there was Instagram or SnapChat there was a lot of short videos and I think Dude Perfect came along the exact right time to fill that void Dude Perfect welcome to Dude Perfect 2 R tradition working with highlights and like this catchy little video they tapped into this format that’s basically almost all the media we consume on the internet today just showing the pain of what we do and they were doing that on YouTube over a decade ago