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Bloomberg Television

Netflix’s big bet on ‘House of Cards’ #shorts 😝

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so the industry LW is that you got this off the ground by agreeing to pay $100 million to a new show that had not actually showed it was House of Cards yep power is a lot like real estate it’s all about location location location and it had not produced a single anything yet but it was a concept uh when you told Reed Hastings guess what I just spent $100 million to buy something doesn’t exist yet did he say great idea no he was a little surprised uh but when I explained it to him he was very supportive of it immediately you have to remember Reed created this company culture that enabled me to take a big swing like that and for me I looked at it as a kind of classic risk reward yes this is a lot of money uh if this doesn’t work we will have dramatically overpaid for a show uh which we kind of at risk of doing all the time uh but if it does work uh we could fundamentally change the course of the business

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