the bank of England has an influence problem and it thinks social media could be the answer hi I’m Andrew Bailey and I’m the governor of the bank of England the 330 yearold Lady of thread needle street is now on Instagram and has quietly launched a Tik Tok reality TV stars are promoting the new King Charles Bank notes and Governor Andrew Bailey is giving interviews to financial influencers with no tie or Blazer in sight the bank fears it’s losing its grip on the UK’s youngest Spenders policy makers normally update the public on their fight against inflation through interviews with the mainstream media but unlike other Generations Britain’s aged 18 to 24 get most of their news on Tik Tok which is rif with misinformation and questionable Financial advice young men in particular seem to be drawn to conspiracy theories about Central Bank digital currencies that’s far from ideal as the Boe is gearing up to launch a digital pound add that to the fact that it was the worst cost of living crisis in a generation that introduced the Bank to many young people and you can see why Bailey and his colleagues have to work harder to earn the trust of j z