selling video games I assume isn’t easy but these marketing Geniuses took their ideas few steps too far so here we’re talking about 20 of the worst ways Publishers have tried to promote or Market their games starting off at number 20 the Sega Saturn Shadow drop might be one of the more disastrous media stunts of all time not only did it kill a promising console it also left PlayStation 1 wide open to eat sega’s lunch it all went down at the E3 conference in 1995 Sega was riding high on a well-re