Bella Hadid’s Adidas advert dropped after Israeli criticism
A highly anticipated advertising campaign featuring supermodel Bella Hadid for Adidas has been scrapped just days after its launch, following criticism from Israeli officials.
The advert, which was released on Tuesday, showed Hadid wearing a jersey with the words " Palestine" emblazoned on it, sparking outrage among Israeli authorities.
The Israeli Embassy in Washington DC issued a statement condemning the campaign, saying it was "anti-Semitic" and "encouraged hatred towards Israel".
Adidas was accused of promoting "a discriminatory and anti-Semitic ideology" by partnering with Hadid, who is of Palestinian descent.
The criticism prompted Adidas to take the unprecedented step of pulling the advert from its social media channels and website.
In a statement, the company said: "We are deeply sorry for any offense caused and regret the misunderstanding. We are an inclusive brand that values diversity, equality, and human rights."
Hadid, 24, is one of the most in-demand models in the world and has appeared on the covers of top fashion magazines including Vogue and Harper’s Bazaar.
The controversy has sparked a heated debate on social media, with some defending Hadid’s right to express her heritage and others accusing her of promoting anti-Semitic views.
The decision to drop the advert has been seen as a significant victory for Israeli officials, who have been accused of using anti-boycott laws to silence criticism of their government’s policies towards the Palestinian people.
The Israeli government has faced widespread criticism for its treatment of the Palestinian people, including the occupation of the West Bank and the blockade of Gaza.
The controversy has also highlighted the sensitive issue of politics and fashion, with many in the industry calling for greater transparency and accountability.
In a statement, the Palestine Solidarity Campaign said: "We welcome Adidas’ decision to withdraw the advert and acknowledge the controversy it has caused. We hope that in the future, the company will take a stronger stance in support of Palestinian rights."
The row has also sparked a wider conversation about the role of celebrities and brands in political activism, with some arguing that they have a responsibility to use their platforms to speak out against injustice.
As the debate continues, one thing is clear: the incident has put Adidas and Hadid under the spotlight, and the implications of their actions will be felt for a long time to come.