we’re in an evolving business and rather than being complacent with where we’re at and locking in on a fixed view of how the world is metrics we think are the right metrics to be looking at we’re constantly evolving and tweaking our expectations for how things should be performing we’re constantly looking at things in different ways and trying to figure out what is the right measurement for understanding how this is successful or should we be pivoting and looking at something different being an an analytic means not being complacent with where you are but instead constantly trying to improve your models and your formulas to better understand what’s going on