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one of the greatest conversations of this era regarding media is surrounding the digital format this has been a huge problem for I think like I I think it’s becoming more of an issue and I think ironically nfts were serving as a way to innovate on this idea of digital ownership it’s just that they didn’t provide any real value but the concept of digital ownership I think is becoming more important every single day how we are becoming more and more of a completely digital world uh we’re starting