ready mhm swag drip bad skiy good job pop off besties Bros anyone born today all the way up to children aged around 14 so roughly 2024 back down to 2010 in terms of when these younger consumers were born into the world Win w loss L game R someone you love or like baby Pokey suspicious SS weak be I think it’s really important for all of us to understand how we interact with one another but also for companies to understand how these different generations of consumers approach and interact with the world so differently and what we saw emerging with Jen Alphas who are the children of Millennials is that Millennials raise them as mini Mees and we see a close relationship ship in terms of how they approach life the brands that they use the lifestyle that they’re creating for their families doing a good job cooking feels like something else giving hot mess brat they absolutely love being entertained by companies in any format really so they feel a personal connection and involvement with Brands and that’s something that’s different between gen alphas and gen z’s genz are a bit more disconnected from brands they’re less brand loyal Jen alfas picked up brand loyalty being important from their Millennial parents anything else I’m missing risler which is somebody who raises you up nice [Music]