Latino voters could really make or break the race in 2024 the group makes up a record of 14.7% of the electorate which is a significant portion of the voting population in the tight race between vice president camel Harris and former president Donald Trump as a result Spanish language ads for both Trump and Harris’s campaigns are ramping up especially in the swing states of Arizona and Nevada where roughly one in5 voters identifies as Latino it it makes me feel a little bit more inclusive and it feels like the candidates or the political parties are taking their time to actually get closer to the Hispanic population that would happen in the United States Spanish language broadcas and radio ads in these states have reached record levels for this election with the spending in Nevada up to eight times while Arizona is up by over a third from the 2020 presidential race from a video montage from the former president Dan in t salsa to haris talking about being raised by an immigrant mother or standing in front of a Puerto r flag both candidates are desperate to keep a voting blog that has been drifting away from Democrats in recent elections politicians and marketers have realize that Latino voters are not a monolithic group and care for many other issues besides migration that’s why most of the ATS in Spanish for both parties focus on the economy which has constantly been the number one issue for Latino voters in the seven swing States according to a Bloomberg News morning Council poll