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Bloomberg Television

Lyft wants to do away with surge pricing with Price Lock feature #shorts ❣️

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so price lock is a way for Riders to lock in a price just like it sounds like on the same route and same time every day it’s really in first met for commuters and it’s available today by the way I encourage everyone to to check it out it’s kind of in soft launch and and the idea is it takes away that that what I think is one of the most hated features of all ride share which is which is surge pricing right and we’re sort of trying to get rid of it can never get rid of it completely but we can certainly give Riders a way to basically pay a small subscription fee and and lock themselves into a consistent price um I think it’s great and I think it’s the sort of thing that’s going to grow the business in the long term of course it’s an investment right and you always you know invest in new features that you have a lot of conviction around um but this again is our customer obsession is what drives profitable growth again we’re profitable now and we think this is going to be a great growth driver for us

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